Why are unlinked brand mentions important?
Every unlinked brand mention is an opportunity to acquire a backlink and grow your website’s SEO authority and your brand visibility in Google search engine.
Your backlinks (links to your website on other websites) are seen by Google as a vote of confidence, and a signal that your website is valuable, relevant, and attractive to users.
However, it’s important to remember that links are not equal, and some might even do more harm than good.
Getting a link on a website that ranks high and oozes with quality content, gives your site more juice than getting linked by a small blog that just last week got to top 100.
When it comes to the last part, you won’t do much without proper SEO tools.