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What is Twitter analytics?
Twitter analytics are all the metrics that help you boost your Twitter online presence and achieve your social media marketing goals.
The hard part is to choose the right metrics to track. There is an abundance of data available. It is easy to get lost in vanity metrics.
Analysing Twitter data, such as sentiment, impressions, or reach, will help you make more insightful decisions.
Informed decision-making will translate into a higher number of social media leads, increased brand awareness, and, ultimately, an increase in sales.
How to get Twitter analytics?
There is good news when it comes to Twitter analytics. You can access the basic metrics for free.
All you have to do is log into your Twitter account, and on the left side, menu click on More. There you will find an analytics section.
